Forging the skills that turn good lawyers into great ones.
Where ambitious lawyers learn, connect and build the BD skills, confidence and network that turn fee earners into work winners.
PILOT EVENT - A Forge breakfast for senior associates
The Referral Economy: How Reputation Actually Gets You Work
Tuesday 17 November, 8:30–10:30am, London. Hosted by Winston Taylor, kindly supported by Jameson Legal. £95 + VAT - credited in full if you join The Forge as a Founding Year member within 30 days.
What is The Forge?
Membership, not another training course.
The Forge is a membership for ambitious lawyers, giving you the BD skills the job depends on, backed by events, practical resources, and a professional network - so what you learn becomes part of how you actually work, not something you read about once and forget.
It runs all year round, not just on the mornings you show up.
Who it's for
Technical excellence is the price of entry. It's not what makes a lawyer great.
The skills that actually set lawyers apart - promoting yourself, representing your firm and building a sustainable pipeline - are rarely taught at all. Business development is still so often treated as an afterthought, left until the pressure is already on.
The lawyers who start thinking seriously about business development early, as associates, are the ones who go on to build the strongest and most sustainable careers.
The Forge is built for associates and senior associates who are serious about where their career goes next - whether that means making partner, building a book of business, or working out what they actually want from their legal career.
What are Forge Events?
Three ways to be in the room.
Forge Events
Our flagship breakfast series. One focused theme, one sharp panel, done by 10:30am.
Forge Roundtables
Smaller, sharper conversations. Practice-area specific, run under Chatham House rules, for discussions that need a smaller room to work.
Forge Clinics
Focused online sessions on a specific skill - writing, presenting, and more. Practical, bite-sized, built to help you improve one thing at a time.
Members get more than the room.
Membership runs all year round, not just on the mornings you attend, with resources, connections and support in between events.
How to be part of The Forge
Join a single event
Not ready to commit to a membership yet? Come along to a Forge event on its own. If you decide to join as a member within 30 days, it counts as one of your two included events for the year, with the ticket price deducted from your membership fee - so you don't pay twice.
Individual memberships
Membership is the way to get more from The Forge than a single morning. It works whether you're joining on your own, or you're a firm sending one or two associates without committing to a full corporate package.
| Single event ticket | Founding year membership | |
|---|---|---|
| Price | £125 + VAT per event | £895 + VAT / year |
| Forge flagship events | 1 (the event you book) | 2 flagship breakfasts included, member rate on the rest |
| Forge supporting events (roundtables, clinics, socials) | - | Member rate |
| The Vault - BD resources, frameworks, templates | - | Included |
| Fortnightly live Q&A | - | Included |
| Community platform - peer directory, ask the room | - | Included |
| Forge Reads - monthly list and book club | - | Included |
| 1:1 BD coaching/consulting | - | Member rate |
| Priority access to new events and cohorts | - | Included |
| Discount on Momentum / Momentum Open training | - | Included |
Founding year membership is capped at the first 100 members - individual or through a corporate package. Once those places are gone, standard pricing applies. Places are limited. Self-funding? We offer a monthly payment plan - just get in touch.
Need to get this approved by your firm?
Most people who join The Forge put it through their firm's BD or L&D budget. We've written the business case for you — the problem, the ROI, and the ask — ready to send to whoever signs off on spend.
Enter your email and we'll send you the version for Membership, ready to copy, personalise, and forward.
Sent! Check your inbox in the next few minutes.
No spam — just the one email with your business case attached.
Corporate memberships
For firms building a bench of BD-minded associates.
Every named associate gets full individual membership benefits, plus your firm is recognised as a Forge Partner Firm, gets priority access to bespoke firm events, first right of conversation on Momentum training, and a locked-in rate for early commitment.
| Package | Seats | Per seat (+VAT) | vs. individual |
|---|---|---|---|
| Starter | 3 | £865 / seat | 3.4% off |
| Growth | 5 | £830 / seat | 7.3% off |
| Enterprise | 10 | £790 / seat | 11.7% off |
For packages of more than 10 associates, get in touch for pricing.
The first three firms to take a 10-seat Enterprise package receive Founding Partner status - locked-in pricing for years one and two, and recognition as a founding firm. Get in touch to check availability.
Sponsors and partners
The Forge works with a small number of organisations who share our audience - legal tech platforms, legal recruiters, wellbeing and coaching providers, and professional services firms looking for warm, credible access to associate lawyers.
Get involved
We're building The Forge now.
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